The Leading Edge Ad Rates
2013 Advertising Space Rates (US$)
The Leading Edge is an ofﬁcial publication of the Society of Exploration Geophysicists. It is a monthly magazine about geophysics and one of the most read, cover-to-cover geoscience publications in the world. It addresses a broad spectrum of topics related to applied geophysics in a manner that emphasizes their practical aspects. Theory and mathematics are minimized, and articles are written in a manner that makes the material immediately accessible to a broad audience.
Special advertising positions are sold at premium rates:
Advertising frequency discounts apply to contracted schedules published within a calendar year. Exception is made for first-time advertisers who may wish to enter a contract starting within a calendar year. Frequency discount qualification may be obtained by: 1) Submission of a written intent of multiple-issue advertising to protect rates (contract). In the event the advertiser places fewer than the amount of ads contracted, he is subject to short rate – being invoiced the difference between the discounts amount contracted and those discounts actually earned. Orders may be cancelled without incurring a short rate adjustment provided the discount rate has been earned up to the date of cancellation. 2) Advertising invoices will automatically reflect earned frequency rates as those levels are reached (no contract). In this case, rebates will not be granted for previous ad insertions placed before such frequency levels were reached. Professional discounts to industry, associated society and SEG section publications are available with reciprocal written agreements.
$400 per color, per page added to black/white advertisements (single-process colors). $500 per standard, matched, custom or metallic color, per page added to advertisement. $950 for full-color advertisement, any size, per page (process color). $1700 for full-color spread advertisements. All RGB colors in digitally submitted ads will be converted automatically to CMYK. Such conversion may result in some color shifting for which SEG will not be responsible. All PMS colors in digitally submitted ads also will be converted automatically to CMYK unless PMS colors are requested on the advertiser's insertion order. Such conversion may result in some color shifting for which SEG will not be responsible.
Note - Duotones:
Due to the digital pdf printing process duotones are not recommended. The Leading Edge cannot guarantee accurate duotone reproduction and assumes no liability for the reproduction quality should duotones be requested.
Limited production services are available including minor copy changes at a rate of $85/hour. Because of limited proofi ng capability, the publisher cannot make major ad element changes to advertisers' ads and accepts no liability for errors in requested copy changes/additions/deletions.
No extra charge for bleed advertisements.
Display advertising $100 per column inch. In-column (undisplayed) advertising $8 per line, 5 lines minimum. Headline centered, $2 extra/ line; bold face, $6 extra/line. All classiﬁed advertising earns 10% discount for consecutive, unchanged ads. No blind boxes.
Advertising orders from advertisers or agencies must be submitted via mail, fax, private delivery or e-mail.
Terms, Commissions, Discounts, International:
Payment is due in US$ (dollars) by check on a U.S. bank, money order, wire transfer or American Express, MasterCard, VISA, Discover or Diners Club credit card. Payment due 30 days from date of invoice (issued on publication date of distribution.) Commission of 15% provided to recognized, commercial agencies which provide scheduling, finished ad production to magazine specifications and perform payment obligations. Agency commissions on invoices past 60 days old will be revoked. Insertion requests from accounts over 90 days old are subject to refusal. Accounts over 120 days old are subject to commercial and/or legal collection actions.
Contract and Copy Regulations:
All advertising is subject to the publisher's approval. The publisher, the Society of Exploration Geophysicists, reserves the right to reject advertising which it feels is not in keeping with the publication's standards. Advertisements which simulate editorial content will not be accepted. All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted for not more than one year in advance. Regulations suggested by Standard Rate & Data Services, Inc. have been adopted by The Leading Edge.
Preferred Positions, Inserts, Classified/Recruitment Information:
For more information:
Electronic File Preparation/Transmission Specifications/File Formats:
We accept advertisements in press-quality .pdf, .eps with text converted to outlines, 300 dpi CMYK uncompressed .tif or .jpg. Be sure to include bleed dimensions in your full-page electronic fi le. Bleed size: 8½ × 11⅛ (216 × 283 mm). All type and essential portions of illustrations should be kept within 8" × 10⅝" (203 × 270 mm). If you include crop marks, please allow enough offset to clear the bleed zone. Files may be sent to our ftp site or on CD-ROM. Contact us for current ftp access information. We produce The Leading Edge with an entirely digital PDF workfl ow. Please send fi nished graphic formats listed above instead of native application fi les. If you must send QuarkXpress or InDesign fi les, please include all Macintosh or OpenType fonts and any associated graphics. We will convert your fi les to .pdf format. Advertisers will receive PDF proofs of new ads before the issue goes to press. Picked-up ads may not be proofed if they were previously approved. We no longer accept fi lm formats.
You are encouraged to archive your ad fi les as a .sit or .zip archive to preserve file integrity before uploading to our ftp site.